A NEW range of sparkling 'Innocent' fruit juice proves hugely popular at a promotional stand outside the University of Edinburgh today.
Free cans of the company’s new Innocent Bubbles range were being
snatched quicker than their promotions staff could set them out on their stand.
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| My Innocent Bubbles can of tropical juice from the University stall. |
Crates included all four flavours from their new range –
including the tropical, lemon with lime and apple, sparkling orange and lime,
and sparkling apple and berry.
These are a lightly sparkling blend of fruit juice and
spring water, and each one boasts no added sugar, and less than 100 calories
I chose to try the Innocent Bubbles tropical flavour. This
is my preference from their ordinary fruit juice range, although, I am yet to try their
new bottled fruit juice range ‘Sicilian blood orange juice’ or ‘blueberry,
blackberry and cranberry’.
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| A photographed shared on their stockist's Starbucks UK's Twitter page. |
The can of tropical juice I took, which felt perfectly cold, is described on their website as: “a
delicious, lightly sparkling blend of pure pineapple, orange and grape juice,
spring water and absolutely nothing else.
“It’s a bit like a posh holiday in a can, only without the
pesky sand.”
Each 330ml can contains one of your five a day and the
carbonated water causes it to bubble and fizz as it is opened and poured.
Innocent Bubbles tropical flavour was described as “Bubbalicious”
on a five star review from a customer from on of the product’s online grocery retailers,
Ocado.
It read: “Great ingredients, nice flavour and perfect
sparkling drink for children as it has no added sugar.”
Another customer rated it highly on the supermarket Sainsbury’s
website, writing: “Very refreshing, tasty, and a nice treat for the health conscious.
Put it in the fridge and serve over ice. Lovely!”
The sparkling range offers consumers a natural alternative
to sugary soft drinks and this along with their new coconut water was launched to
quench consumers’ thirst for a healthy beverage.
The product was first suggested eight years ago, according
to the company’s chief executive Douglas Lamont, but it took time to discover
the ideal technical process to manufacture the drinks.
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| Innocent's chief executive Douglas Lamont. Photograph credit: Innocent. |
“People said it wasn’t possible but we’ve done it, without
using concentrate,” he said, adding that it differed from other flavoured
waters and low-fat drinks on the market because “they are made with water,
fruit and nothing else”.
Mr Lamont joined Innocent in 2006, and helped the company to
successfully expand from smoothies into juice.
He was promoted to chief executive in 2013, after the three
co-founders stepped away from the running of the business when the brand’s
owner Coca-cola increased their stake to more than 90 per cent.
The co-founders, and friends, Richard Reed, Adam Balon and
Jon Wright set up the Innocent brand in 1999.
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| Co-Founders Jon Wright, Adam Balon and Richard Reed with their original smoothie products. Photograph credit: Innocent. |
One year before the three Cambridge University graduates spent
six months working on smoothie recipes and £500 on fruit, and sold their drinks
from a stall at a music festival in London.
They asked festivalgoers to put their empty bottles in a
"yes" or "no" bin depending on whether they thought they
three should quit their jobs to make smoothies.
At the end of the festival the "yes" bin was full,
with only three cups in the "no" bin, so they quit their jobs, and
worked hard to put their initial idea for their product to market.
The trio still remain shareholders and sit on an executive committee
that support the business and its management.
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